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Case Mamma Mia!: Music, marketing and three women

Autor: Gómez Quijano, Arturo

Sección: EMPRESA Y ECONOMÍA - Marketing y Publicidad

Case Mamma Mia!: Music, marketing and three women

Case Mamma Mia!: Music, marketing and three women

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Editorial:
-
Publicación:
01/04/2022
Colección:
Casos de estudio
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Sinopsis

It was October 2009, on a cold autumn evening in New York. It was not in my plans to be dancing between the seats of an old theatre on Broadway. I had flown a few days earlier from Madrid, to do some commercial research on the participation of American wedding dress companies in trade fairs. Since I had some free …

It was October 2009, on a cold autumn evening in New York. It was not in my plans to be dancing between the seats of an old theatre on Broadway. I had flown a few days earlier from Madrid, to do some commercial research on the participation of American wedding dress companies in trade fairs. Since I had some free time, when I finished interviewing designers at the Waldforf Astoria, I immersed myself in the skyscrapers of that city, soaking up the culture of the worlds capital. I visited the MOMA and the Chrysler Building I walked through Central Park and took the orange ferry to Staten Island to see the city through the eyes of an immigrant on the way back I crossed the first bridge to Brooklyn, admired the design of the Guggenheim and prayed at St. Patricks Church. I had foreseen all of this in my travel plans, except for dancing.
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Case Mamma Mia!: Music, marketing and three women

Editorial:
-
Fecha Publicación:
Formato:
Cambiar formato
ISBN:
978-84-18944-66-6
EAN:
9788418944666
Nº páginas:
61
Colección:
Casos de estudio
Lengua:
INGLES
Alto:
30 mm
Ancho:
21 mm
Sección:
EMPRESA Y ECONOMÍA
Sub-Sección:
Marketing y Publicidad
Born in Ferrol (La Coruña) in 1961, he has lived in Madrid since 1979. Teacher, researcher, and entrepreneur in communication, with more than 38 years of professional experience in the media, agencies, companies and institutions. Founder and managing partner of the consultancy firm zonawebste! He holds a PhD in journalism with a thesis on the history and business model of Spanish free daily newspapers. He holds a degree in Information Sciences from the Complutense University of Madrid and a PDD from IESE Business School. He currently teaches undergraduate and postgraduate courses at ESIC Business & Marketing School, Universidad Complutense de Madrid, ICEX-CECO Universidad Internacional Menéndez Pelayo, IESE Business School, and Universidad del Sagrado Corazón de Puerto Rico. He has trained professionals in Spain and in Argentina, Chile, Colombia, Cuba, Ecuador, the United States, Honduras, Mexico, Poland, Portugal, Puerto Rico, and the Dominican Republic. Author of the books Comunicación para ejecutivos. Las tres distancias de la comunicación en las organizaciones (2009) La prensa más cara del mundo (2016) La prensa más barata del mundo (2017) Comunicación para ganar (2019) Manual urgente de periodismo en tiempos de redes sociales (2019) and Piensa, luego insiste (2021). His areas of interest are corporate communication, specialized journalism, and market research. About.me: http://about.me/gomez_arturo LinkedIn: http://www.linkedin.com/in/arturogomezquijano Twitter: @ArturoGomezQuij (https://twitter.com/ArturoGomezQuij)

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